7 ways a good CRM can help you

1. Capture more opportunities

   Pipedrive: Keep contacts, leads and deals together instead of spread across inboxes and spreadsheets. Lead-capture tools and integrations depend on your selected plan and add-ons.

   GAN: GAN helps you define the information to capture and a practical process for qualifying and assigning opportunities.

2. Close more deals

   Pipedrive: Visual pipelines make deal stages and next activities easier to see, so your team can spot opportunities that need attention.

   GAN: GAN helps you map meaningful stages and sharpen the outreach, meeting requests and sales messaging used to move conversations forward.

3. Automate follow-ups

   Pipedrive: Activities, reminders and available workflow automation support consistent next steps. Automation availability depends on your plan and configuration.

   GAN: GAN helps you develop follow-up timing, reusable templates and clear ownership without treating every prospect the same.

4. Improve customer retention

   Pipedrive: Shared contact and deal history helps your team prepare for repeat-business conversations and keep track of relationship activity.

   GAN: GAN helps you plan relevant check-ins and renewal outreach around your customers' needs.

5. Increase employee productivity

   Pipedrive: Email tools, reusable templates and integrations can reduce duplicated work when configured for your team's workflow. Features vary by plan.

   GAN: GAN guides essential-feature setup and practical outreach habits so your CRM supports daily work rather than adding unnecessary steps.

6. Make smarter business decisions

   Pipedrive: Reporting and available forecasting tools help you review pipeline activity, deal outcomes and where opportunities may be stalling.

   GAN: GAN helps you identify useful sales measures and turn your team's observations into practical process changes.

7. Scale without creating chaos

   Pipedrive: Shared pipelines, activities and records give a growing team a consistent place to organize sales work. Permissions and capabilities vary by plan.

   GAN: GAN helps you define repeatable sales routines, responsibilities and messaging that new team members can follow.

Pipedrive capabilities, plan requirements, add-ons and pricing are controlled by Pipedrive. GAN consulting is separately scoped and priced; it is not included in a Pipedrive trial or subscription. Pipedrive handles platform support. GAN focuses on setup guidance and your sales approach. A CRM does not automatically increase sales.

Growth Opportunity Calculator

Example assumptions: 100 qualified leads per month, 15% current close rate, 5 percentage points of possible improvement, and $3,000 average deal value.

Current monthly revenue: $45,000

Potential monthly revenue: $60,000

Potential additional annual revenue: $180,000

Monthly revenue = qualified leads × close rate ÷ 100 × average deal value. Annual additional revenue = (potential monthly revenue − current monthly revenue) × 12. A 5 percentage-point improvement takes a 15% close rate to 20%, not 15.75%.

Illustrative scenario—not a forecast, measured GAN/Pipedrive result or guaranteed CRM outcome. Assumes consistent qualified lead volume and average deal value. Results are gross revenue, not profit, and exclude software, consulting, implementation and other operating costs. No time savings or new leads are assumed.

Try Pipedrive or talk to GAN

Start your 30-day free trial with Pipedrive

GAN is a Pipedrive partner and may earn a commission when you sign up through our referral link.

Book a Meeting with GAN